What is a Mobile Landing Page?

Landing pages have recently gotten some buzz, and are becoming more popular as everyone relies on other outlets such as social media sites, App Stores, or other third-parties to do the “heavy lifting” of selling a product. A landing page is really just a simple website, usually limited to a single page of information, used to promote, sell, inform, or educate a user about a single topic, product, or service.

Check out these personal landing page sites for an idea of what you can do for your “personal brand”:

http://flavors.me/

http://chi.mp/

Taking it Mobile

In the same ways that regular landing pages are important, so are mobile landing pages. A mobile landing page is basically a scaled down version of a regular webpage, allowing it fit onto a mobile device, such as a smartphone. Making any webpage simple to navigate, read, or interact with is crucial to making a real connection with a user, and this is even more important on a mobile device, because people’s attention spans are much more limited.

A mobile landing page can be a great tool for many different things:

• Use it as a “launch pad” to other mobile content
• Embed videos right into the page for direct access to media
• Use geo-location to assist or guide the user in some special way
• Simply promote a product or service

Shown above is a mobile landing page built with Landr, promoting a fun 5k/10k/1-mile run event going on near Halloween. This mobile landing page was built for promotional purposes, but can be used to get directions from a smartphone, or contact the event organizers for those looking to get involved. You can view it at wickedhalloweenrun.landr.co.

It’s Not Just Screen Size

From afar, the conversation of a mobile landing page really comes down to fitting content into a limited size screen. However, there is much more to mobile landing pages, and mobile websites than the width of the page. In fact, the width of anything on a mobile device should be relatively fluid to meet multiple device’s needs. This is more along the lines of how we define it: A mobile page is one that is contoured to the needs of a mobile user, from feature prioritization, to the use of new technologies, it is more engaging, dynamic, and personal than a full webpage.

Notice the stress placed on the user, because unlike full webpages, where we can almost be sure a user is sitting down, a mobile user might be driving, walking, or in a situation that a full website can not be prepared for. It is because of this, that a mobile landing page is not just a matter of size and scale. Mobile pages should have different features than a full website, ones that are important for the expected user.